Running a social media marketing campaign is no easy feat. With
multiple social networks to manage and the number of brand accounts surging on
all of them, simply posting content is no longer enough to stand out. As a
marketer, you must think strategically when designing and creating content in
order to connect with your audience, drive long-term engagement, and keep your
clients happy.
Luckily, GAIN is here to
help out you and your team. Here are three of the most common setbacks
marketers face with their social media campaigns, and how GAIN can help teams
overcome them.
1. Limited Time and Resources
Running social media campaigns for multiple clients can be
time-consuming and require a lot of manpower. We understand that you don’t
always have all the time in the world or a large team to help you. That’s where
automating some of your tasks can help.
74% of
marketers claim that the biggest benefit of automation is saving time. When
marketers automate their social media posts and ads, it’s possible to save more
than 6 hours per
week.
It can be difficult to publish content that is creative and
engaging on a continuous basis. Each time you create content from scratch, it
demands a significant amount of time and effort to write, edit, create
visuals/media, collect approvals, and schedule it. For smaller teams, content
creation can take up a lot of time and leave little for other social
activities, such as engaging with your audience.
Using GAIN frees up time for your team to spend on strategy,
providing your clients with an edge over the competition. For instance, with
GAIN’s Smart
Recycle™, your team can recycle your best-performing content automatically
Sharing the same content on social media more than once can
actually triple
your engagement.
Simply select posts on your content calendar, modify any text or
graphics if needed, and then reschedule the content for a later date. Your team
can cut down on the hours required to create content from scratch
significantly. Reuse your best posts, photos, and videos and you will not only
save time but also increase engagement!
2. Gathering Content Approvals
Gathering content approvals from everyone can be time-consuming
and stressful. Emailing team members and clients back and forth, and leaving
comments in multiple documents in order to collect feedback, can also cause
headaches. Fortunately, GAIN has the remedy.
With GAIN, you can set up a customized approval template that
has a clear workflow, tracking who needs to review content and when. GAIN even
maintains a detailed history of all changes and feedback on your content,
eliminating the painstaking task of remembering and organizing revisions.
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3. Avoiding Social Media Blunders
A simple typo can be severely damaging for any brand. Posting a tweet at
an inappropriate time, or having your social accounts hacked, can be even more
disastrous. GAIN can help you avoid these unfortunate social media blunders.
GAIN is helping marketing teams around the world remove the
time-consuming steps involved in creating a successful social media campaign,
and increase productivity along the way.
Our team and client friendly solution will help you collaborate
efficiently and avoid unnecessary back-and-forth and mistakes. If your team is
ready to take the stress out of your next social media marketing campaign,
then try GAIN today.
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